The launch of Revolt TV yesterday was a much anticipated return of an actual MUSIC VIDEO channel. From someone who grew up on MTV and VH1 and Video Music Jukebox, the dearth of a channel that actually is geared towards playing music videos all day is very welcome indeed. You would think that the music industry would have understood this especially in the advent of the digital download that music videos would actually wind up being a more important part of their business and actually a potential additional revenue stream as well as a way to showcase artists to large numbers of people.
It has been so long since I have watched MTV i can’t even tell you what is on there other than a bunch of reality show garbage that has nothing to do with any videos. I stopped watching the VMA(Video Music Awards) because of this. How can you give awards to things no one sees?
I have to give it to Sean Combs because it seems like he gets it. Revolt also is live streamed online as well. So even if your cable provider doesn’t carry the channel initially, you can still watch online with an internet connection. The bar has just been raised on the music game. If Mr. Combs figures out how to leverage the interactivity on social networks with the channel line up and content he will blow EVERYONE out of the water. With a sideways look at BET, Mr. Combs has stated that he does not want Revolt to be “another Urban Music” channel. Wise move – the more inclusive he is the higher his numbers will be in terms of people watching.
Here’s a secret, one of the reasons aside from my mother’s insistence that I listen to a variety of music, watching videos back in the day was one of the reasons I wound up with such eclectic musical tastes today. I am not confined to one genre or one particular type of music. I listen to a wide variety of things.
There is a big box im my mother’s garage full of VCR tapes that have hours of videos on them that I recorded back when music videos were in their heyday that supports this.
Not only will the music business get a much needed jolt, all those video production folks (myself included) will find themselves suddenly quite busy. Shrugs well if Washington DC can’t get their act together to pass a jobs bill and get people back to work, things like this will. I’m just sayin’
Time to go back to reacquainting myself with Adobe After Effects. If you don’t know what that is , hop over to the Adobe site